There are months that pass, and months that tell stories.
July was one of those times. A dialogue between cities and islands, between a desire for lightness and the power of detail. We experienced the month as a sequence of choices, all inspired by a single common thread: dressing well is a gesture of awareness .
July hasn't given up on the city. The first post (July 3) focused on transformative looks: a single outfit capable of lasting the entire day, from the desk to sunset. Flowing lines and lightweight materials accompanied a mobile and practical femininity.
Style Tips: July 3, 2025
One look, a thousand moments
Dressing well doesn't mean changing clothes five times a day.
With the right pieces, you can live every moment of the day—from work to an aperitif overlooking the sea—without ever sacrificing style and personality.
Then came the chic suitcase guide: five pieces, eight outfits, an aesthetic designed for traveling light and not leaving beauty at home. That's when the sand and gold palette began to shine.
Style Tips: 07/07/2025
Chic suitcase: 5 pieces for traveling light (and in style)
Whether you're planning a weekend at the beach, an art-filled city escape, or a few days of detox in the countryside, here are 5 essential pieces —chosen for their lightness, versatility, and style.
We talked about how small elements change everything : the July 10th post highlighted tailored shapes, structured vests, and wide-leg trousers. Each piece becomes a space to be inhabited with intention.
Style Tips: July 10, 2025
Details that fit better
3 summer outfits with personality, light but refined.
There's no need to overdo it — just sharp shapes, special fabrics, and clever details .
And when the city began to heat up, urban style sought a summer spirit: loose-fitting shirts, practical volumes, architectural accessories, and breathable fabrics. For those who wander through arches and alleyways without sacrificing elegance.
Style Tips: July 14, 2025
Urban style, summer soul: how to dress in the city in July
July in the city is a time of suspense: the streets empty, the pace slows, but the desire to feel good in what you wear remains. In this context, the wardrobe is transformed.
July 17th had a star: the peach pleated dress. A garment that doesn't simply dress— it lives , moves, and speaks. An urban, delicate, luminous femininity.
Style Tips: July 17, 2025
The fishing movement
In July, lightness is a deliberate choice. The long peach dress in sun-drenched pleated georgette accompanies your steps, reflects the light, and subtly expresses urban femininity.
Closing out July, Urban Lightness: pure forms, silent colors, technical geometries. The need for a new essentiality, far from noise and close to the skin.
Style Tips: July 21, 2025
Urban Lightness
After the delicacy of Sahara Rose , the visual narrative evolves. July continues with a capsule collection that abandons decorative excess to embrace a more essential and quiet elegance.
July 24 celebrated the combination of sand and gold as a refined alternative to stark contrasts.
Sand, a neutral with personality, adorned light shirts and tone-on-tone suits. Gold, never overdone, brightened the outfits with precious details: a pocket square, a button, a shiny finish.
The capsule collection included midi dresses, deconstructed jackets and metallic-effect leather accessories — a palette that doesn't shout, but gets noticed .
A conscious elegance, designed for those who love to stand out with balance.
Style Tips: July 21, 2025
Urban Lightness
Elegant as an urban sunset and bright as a summer morning. The combination of sand and gold is a refined alternative to stark contrasts and overly bright hues: a pairing that embraces the delicacy of neutrals and the vibrant vibrancy of gold accents.
It wasn't a coincidence. July's editorial choices arose from a question we often ask ourselves: how can we make style something alive, useful, and poetic? We sought to offer not just clothes, but visions—ways of approaching the city, travel, light, and everyday life. Because the wardrobe isn't a container, it's a language. And in July, we attempted to express it with grace and precision.
We greet July with gratitude—for every stylish gesture, every shared post, every conscious choice.
August awaits us with a surprising palette , a detail that changes everything and a new energy to wear.
Get ready to be amazed. ✨
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