Style Tips: July 21, 2025

Urban Lightness

visual capsule for urban July

After the delicacy of Sahara Rose , the visual narrative evolves. July continues with a capsule collection that abandons decorative excess to embrace a more essential and quiet elegance.
This is how Urban Lightness was born, a stylistic perspective that speaks of light shapes, technical materials and subtle geometries.

It's not just a palette, but a dialogue with the city: with its opaque lights, its mineral surfaces, the slow pace of those who choose what to wear, not to show off—but to tell their story.

🎨 Capsule style code

  • Balanced lines : clean shoulders, straight cuts, contained volumes
  • Neutral but lively tones : sand, stone, snow white, taupe
  • Accessories as shape : hard bags, flat weaves, matte metals
  • Visual composition : light layering, fluid proportions, no overload

👗 Featured items

To experience the Urban Lightness capsule in everyday life, we select garments that perfectly embody the proposed style:

✨ Styling tip

The capsule lives in the composition: harmonious garments, spaces between volumes, gestures that do not seek attention.
A geometric top, neutral trousers, a sculptural bag — without superfluous decorations, but with intention.
Opt for mineral palettes and materials that react to light: true urban styling is about balance and subtraction.

Conclusion

Urban Lightness doesn't impose itself. It lets itself pass through, like light that touches a surface.
The story continues, day after day, through details, combinations and light gestures.
Stay connected to the city, to style, to what vibrates without making noise.